The Case for Custom-Fit Clubs
The vast majority of amateur golfers still buy their clubs off-the-shelf in discount stores or through the Internet with little or no equipment advice, taking only brand name, appearance and price into consideration. Little wonder then that, in spite of major developments in golf equipment technology over recent years, average club handicaps in the amateur game have remained relatively unchanged. As players struggle to improve their game, many fail to realise that some of their problems on the course could well be equipment-related and easily fixed. Most will attempt to make swing changes to compensate for these problems but why try to modify your swing to suit your clubs, when it could be so much easier to have your clubs adjusted to suit your swing?

Tour players fully realise the benefits of playing with customised equipment. This is why they spend so much time with their equipment professionals, carefully selecting and fine-tuning their clubs for optimum performance. Amateur golfers, who are keen to realise their full potential at the game, would be well advised to follow suit. Let’s face it. You would never dream of purchasing a new pair of the latest high tech golf shoes without making sure that they are the right size for your feet. It is the actual fitting process that ensures comfort and performance. So why not apply the same common-sense approach to buying your golf clubs? Why play with a set of clubs made for Mr or Mrs Average when you could be playing with a set of clubs designed and built to your own individual swing requirements? Golf is a hard enough game to play without the added handicap of ill-fitting clubs.