
our business Home About Us Contact Us Products Services Testimonials Associates TVG Member Login our technology Why Custom Fit? Junior Golfers Lady Golfers Advanced Golfers Shaft Selection Shaft Alignment Launch Monitor AGT News	AGT News Applied Golf Technology's Informative Newsletter Issue#7 April 2006 Editorial: AGT Moves To St Andrews ...The Home of Golf !!! We are delighted to announce that Applied Golf Technology (AGT) has recently entered into a contract with St Andrews Links Trust to operate the Custom Fit and Equipment Support Services at the new St Andrews Links Golf Academy when it opens in May 2006. This is a wonderful opportunity for AGT to take our custom-fitting services to a new level on a world stage at what promises to be the No.1 golf academy in Europe. In this exciting venture, we will be working closely with the PGA Management team, headed by Steve North (Director of Coaching), which will provide expert golf tuition at the Academy. This unique combination of state-of-the-art facilities, world class tuition and exclusive custom-fit services will enable the Academy to offer a comprehensive range of products and services unmatched anywhere else in the country. So if you are keen to improve your golf in 2006, a visit to the St Andrews Links Golf Academy should be high on your list of priorities. Our annual pilgrimage to the PGA Trade Show in Orlando took place at the end of January. As usual we came back with lots of ideas and new technology that will enable us to provide an even better service to our customers in 2006. The highlight of the show, from our point of view, was the Nakashima HTEC driver with its unique shaft-fitting system. We plan to utilise this superb system for shaft testing and driver fitting at the new Academy. See below for details. As ever, KZG have added new products to their range this year, including the innovative GF-4 driver and a new concept in Utility Irons. For those of you who have directional problems off the tee, the GF-4's multi-purpose weighting system offers a great way to address the problem. The KZG Utility Irons are designed to replace those hard-to-hit long irons with clubs which are so much easier to play. Finally AGT's Ed Robertson has just been named in KZG's list of Top 100 Club Fitters in the World. This type of international recognition is most welcome and surely confirms that we must be doing something right to deserve it. Feature Article: AGT Custom-Fit Services at St Andrews Links Golf Academy Introduction As part of its ongoing development programme, the St Andrews Links Trust is presently building a major extension to its existing Golf Practice Centre. At the heart of this extension will be the St Andrews Links Golf Academy comprising 4 large state-of-the-art coaching / fitting bays, a workshop and a conference room. Applied Golf Technology has been contracted in to operate the Academy's Custom Fit and Equipment Support Services and as such will be moving premises to its new site within the Academy complex when it opens in a few weeks time. This will be the first golf academy of its type in the country where, not only can you improve your golf swing, but you can also fine tune the performance of your clubs at the same time. Read on for a taste of the new custom-fitting technology soon to be introduced at Academy when it opens in May. Trackman Ball Flight Monitor There are two types of launch monitor on the market at present. The simpler camera or laser-based systems measure shot launch parameters (ball speed, launch angle and spin rate), then use this data to predict ball flight on a computer display screen. The more expensive radar-based models also measure launch parameters but, instead of just predicting ball flight, they actually track the path of the ball in flight. The ultimate instrument in this respect is the Trackman ball flight monitor. Using Doppler radar technology, it is able to track the ball with an accuracy of 1-2 yards, reproducing the exact flight path of the ball on its computer display. With this type of accurate shot performance data we can take custom-fitting to the next level. For example, direct performance comparisons can be made between various clubs or various shafts with much greater confidence. Players can have their launch conditions measured and optimised, or can quickly determine their yardages throughout their set. We will also be in a position to fit and customise sets of wedges for the first time, providing specific yardages between clubs. We will even be studying ways of customising the golf ball to the player at some time in the not too distant future. SAM (Science and Motion) PuttLab System Putter fitting has always been limited in the past by the fact that the only success criteria was the number of putts holed or feedback from the player with respect to club feel. We have always wanted to study the effect of equipment changes on the player's putting stroke, but this has never been possible until now. For the first time, with the recent introduction of the SAM PuttLab system, we can actually show the effect of equipment changes, such as putter length, lie, loft and weight on the putting stroke. This will enable us to customise a player's existing putter for improved performance, or to fit the player for a new putter. The SAM system measures 28 parameters of the putting stroke, including length of stroke, swingpath, face angle at impact, dynamic loft at impact, etc, etc. So if putting is currently the weak part of your game, then, instead of bemoaning the fact, why not take the first steps to real improvement by having your current putter customized or, if you are in the market for a new putter, why not take some of the guesswork out of your decision by spending some valuable time having it custom-fit to your own individual requirements? Nakashima HTEC Driver and Shaft Fitting System For some time now AGT has been using the Club Conex system for quickly inter-changing shafts on demo drivers. Whilst this system has been pretty successful, it does have a couple of practical limitations. As ever, we are always on the lookout for something better, and at the recent PGA Show we found it. With the introduction of the Nakashima HTEC driver and its "interchangeable hosel technology" we now have the ultimate shaft fitting tool. Switching shafts in a driver clubhead is quick and simple. Shafts don't have to be specially tipped and the system is resistant to breakages. This, coupled with Trackman's ability to accurately monitor the ball in flight, will provide us with a much improved shaft testing and driver fitting system at St Andrews. We plan to build up a library of the top performance shafts from companies such as Aldila, Grafalloy, UST, Fujikura, etc. As such, this will be the first shaft-fitting centre of its type in the country. We know of no other centre in Europe offering this type of service. It's another first for Applied Golf Technology and Scottish Golf. The Academy Workshop Our Academy Workshop will look more like a scientific laboratory than a traditional golf workshop. We have scoured the world for the best workshop equipment on the market. Our key selection criteria was that it had to be top-of-the-range, accurate, precise and reliable with fast throughput. As a result we have purchased a superb collection of workshop equipment for our new facility, which offers digital loft, lie and swingweight measurements, rapid clubhead removal and precise adjustments of loft and lie for irons, putters and hybrid clubs. This will be the best equipped workshop in the country. So whether you are seeking a new set of clubs, a re-shaft, loft and lie adjustments or simply a re-grip, AGT's Custom Fit services at St Andrews Links Golf Academy will be able to provide a superior service at competitive prices. Product News : The New KZG GF-4 Driver Our Academy Workshop will look more like a scientific laboratory than The twin-faced Gemini driver has been a huge success for KZG, winning many accolades from the golf industry since its introduction in 2004. Building on the success of the Gemini, KZG are about to launch their long-awaited new driver, the GF-4, in March 2006. The 425cc head incorporates 4 weight ports, utilising 6 different weighted screws, thus providing 2401 different ways to adjust the club's performance characteristics. KZG asked Clay Long, designer of the Gemini, to design the GF-4 in such a way as to improve on today's other weight adjustable driver heads. He did this by placing the weight ports deep into the head where they will be more effective than just placing them on the perimeter of the skirt or sole. He also increased the number of weight options to allow the club-fitter to adjust for swingweight as well as shot direction and ball trajectory. KZG cast the head in titanium to accommodate this design, and the result, apart from unbeatable performance, is one of the most space-age and stunning-looking heads on the market. Because of the number of weight options, it is best to have this driver fitted by an experienced KZG clubfitter using a reliable launch monitor which tracks the ball in flight. At AGT we will have the best ball flight monitor and the best fitting staff in the business so you can rest assured that your GF-4 will be optimised for best performance in terms of distance, accuracy and consistency. So if you are searching for more accuracy and consistency off the tee, you need look no further than the KZG GF-4. Give us a call if you require prices or further information. KZG's New Utility Irons To compliment KZG's successful Utility Woods (U-Woods), they have now introduced a range of Utility Irons (U-Irons). They differ from the U-Woods by having a deeper face which makes them more forgiving and easier to play from light rough (see picture above). Ball flight with the U-Irons will likely be lower than the U-Woods. The U-Irons are available in seven different lofts in RH (14, 18, 22, 26, 30, 34 and 38) and three in LH (18, 22, and 26). Many amateur players find long and sometimes mid irons difficult to hit. These can now be replaced with KZG's U-Irons or U-Woods or a combination of both, depending on the player's individual needs. An additional club-fitting feature of the U-Irons is that they can be adjusted for lie angle, an additional service which will be provided at St Andrews Links Golf Academy. To find out more about KZG's Utility Irons you can visit the KZG website or just contact us in the usual way. . Footnote : Back Issues The two previous back issues will be kept on-line for reference purposes (see links below) and, if you have any questions, comments or suggestions for future subject material, then please don't hesitate to contact us by e-mail. Reader input / feedback will always be most welcome. Home Page \| Contact Us \| AGT News Issue#5 \| AGT News Issue#6

Applied Golf Technology's Informative Newsletter Issue#7 April 2006

Editorial:
AGT Moves To St Andrews ...The Home of Golf !!!

We are delighted to announce that Applied Golf Technology (AGT) has recently entered into a contract with St Andrews Links Trust to operate the Custom Fit and Equipment Support Services at the new St Andrews Links Golf Academy when it opens in May 2006. This is a wonderful opportunity for AGT to take our custom-fitting services to a new level on a world stage at what promises to be the No.1 golf academy in Europe. In this exciting venture, we will be working closely with the PGA Management team, headed by Steve North (Director of Coaching), which will provide expert golf tuition at the Academy. This unique combination of state-of-the-art facilities, world class tuition and exclusive custom-fit services will enable the Academy to offer a comprehensive range of products and services unmatched anywhere else in the country. So if you are keen to improve your golf in 2006, a visit to the St Andrews Links Golf Academy should be high on your list of priorities.

Our annual pilgrimage to the PGA Trade Show in Orlando took place at the end of January. As usual we came back with lots of ideas and new technology that will enable us to provide an even better service to our customers in 2006. The highlight of the show, from our point of view, was the Nakashima HTEC driver with its unique shaft-fitting system. We plan to utilise this superb system for shaft testing and driver fitting at the new Academy. See below for details.

As ever, KZG have added new products to their range this year, including the innovative GF-4 driver and a new concept in Utility Irons. For those of you who have directional problems off the tee, the GF-4's multi-purpose weighting system offers a great way to address the problem. The KZG Utility Irons are designed to replace those hard-to-hit long irons with clubs which are so much easier to play.

Finally AGT's Ed Robertson has just been named in KZG's list of Top 100 Club Fitters in the World. This type of international recognition is most welcome and surely confirms that we must be doing something right to deserve it.

Feature Article:
AGT Custom-Fit Services at St Andrews Links Golf Academy
Introduction

As part of its ongoing development programme, the St Andrews Links Trust is presently building a major extension to its existing Golf Practice Centre. At the heart of this extension will be the St Andrews Links Golf Academy comprising 4 large state-of-the-art coaching / fitting bays, a workshop and a conference room. Applied Golf Technology has been contracted in to operate the Academy's Custom Fit and Equipment Support Services and as such will be moving premises to its new site within the Academy complex when it opens in a few weeks time. This will be the first golf academy of its type in the country where, not only can you improve your golf swing, but you can also fine tune the performance of your clubs at the same time. Read on for a taste of the new custom-fitting technology soon to be introduced at Academy when it opens in May.

Trackman Ball Flight Monitor

There are two types of launch monitor on the market at present. The simpler camera or laser-based systems measure shot launch parameters (ball speed, launch angle and spin rate), then use this data to predict ball flight on a computer display screen. The more expensive radar-based models also measure launch parameters but, instead of just predicting ball flight, they actually track the path of the ball in flight. The ultimate instrument in this respect is the Trackman ball flight monitor. Using Doppler radar technology, it is able to track the ball with an accuracy of 1-2 yards, reproducing the exact flight path of the ball on its computer display. With this type of accurate shot performance data we can take custom-fitting to the next level.

For example, direct performance comparisons can be made between various clubs or various shafts with much greater confidence. Players can have their launch conditions measured and optimised, or can quickly determine their yardages throughout their set. We will also be in a position to fit and customise sets of wedges for the first time, providing specific yardages between clubs. We will even be studying ways of customising the golf ball to the player at some time in the not too distant future.

SAM (Science and Motion) PuttLab System

Putter fitting has always been limited in the past by the fact that the only success criteria was the number of putts holed or feedback from the player with respect to club feel. We have always wanted to study the effect of equipment changes on the player's putting stroke, but this has never been possible until now. For the first time, with the recent introduction of the SAM PuttLab system, we can actually show the effect of equipment changes, such as putter length, lie, loft and weight on the putting stroke. This will enable us to customise a player's existing putter for improved performance, or to fit the player for a new putter. The SAM system measures 28 parameters of the putting stroke, including length of stroke, swingpath, face angle at impact, dynamic loft at impact, etc, etc. So if putting is currently the weak part of your game, then, instead of bemoaning the fact, why not take the first steps to real improvement by having your current putter customized or, if you are in the market for a new putter, why not take some of the guesswork out of your decision by spending some valuable time having it custom-fit to your own individual requirements?

Nakashima HTEC Driver and Shaft Fitting System

For some time now AGT has been using the Club Conex system for quickly inter-changing shafts on demo drivers. Whilst this system has been pretty successful, it does have a couple of practical limitations. As ever, we are always on the lookout for something better, and at the recent PGA Show we found it. With the introduction of the Nakashima HTEC driver and its "interchangeable hosel technology" we now have the ultimate shaft fitting tool. Switching shafts in a driver clubhead is quick and simple. Shafts don't have to be specially tipped and the system is resistant to breakages. This, coupled with Trackman's ability to accurately monitor the ball in flight, will provide us with a much improved shaft testing and driver fitting system at St Andrews. We plan to build up a library of the top performance shafts from companies such as Aldila, Grafalloy, UST, Fujikura, etc. As such, this will be the first shaft-fitting centre of its type in the country. We know of no other centre in Europe offering this type of service. It's another first for Applied Golf Technology and Scottish Golf.

The Academy Workshop

Our Academy Workshop will look more like a scientific laboratory than a traditional golf workshop. We have scoured the world for the best workshop equipment on the market. Our key selection criteria was that it had to be top-of-the-range, accurate, precise and reliable with fast throughput. As a result we have purchased a superb collection of workshop equipment for our new facility, which offers digital loft, lie and swingweight measurements, rapid clubhead removal and precise adjustments of loft and lie for irons, putters and hybrid clubs. This will be the best equipped workshop in the country. So whether you are seeking a new set of clubs, a re-shaft, loft and lie adjustments or simply a re-grip, AGT's Custom Fit services at St Andrews Links Golf Academy will be able to provide a superior service at competitive prices.

Product News :
The New KZG GF-4 Driver

Our Academy Workshop will look more like a scientific laboratory than The twin-faced Gemini driver has been a huge success for KZG, winning many accolades from the golf industry since its introduction in 2004. Building on the success of the Gemini, KZG are about to launch their long-awaited new driver, the GF-4, in March 2006. The 425cc head incorporates 4 weight ports, utilising 6 different weighted screws, thus providing 2401 different ways to adjust the club's performance characteristics. KZG asked Clay Long, designer of the Gemini, to design the GF-4 in such a way as to improve on today's other weight adjustable driver heads. He did this by placing the weight ports deep into the head where they will be more effective than just placing them on the perimeter of the skirt or sole. He also increased the number of weight options to allow the club-fitter to adjust for swingweight as well as shot direction and ball trajectory. KZG cast the head in titanium to accommodate this design, and the result, apart from unbeatable performance, is one of the most space-age and stunning-looking heads on the market.

Because of the number of weight options, it is best to have this driver fitted by an experienced KZG clubfitter using a reliable launch monitor which tracks the ball in flight. At AGT we will have the best ball flight monitor and the best fitting staff in the business so you can rest assured that your GF-4 will be optimised for best performance in terms of distance, accuracy and consistency. So if you are searching for more accuracy and consistency off the tee, you need look no further than the KZG GF-4. Give us a call if you require prices or further information.

KZG's New Utility Irons

To compliment KZG's successful Utility Woods (U-Woods), they have now introduced a range of Utility Irons (U-Irons). They differ from the U-Woods by having a deeper face which makes them more forgiving and easier to play from light rough (see picture above). Ball flight with the U-Irons will likely be lower than the U-Woods. The U-Irons are available in seven different lofts in RH (14, 18, 22, 26, 30, 34 and 38) and three in LH (18, 22, and 26). Many amateur players find long and sometimes mid irons difficult to hit. These can now be replaced with KZG's U-Irons or U-Woods or a combination of both, depending on the player's individual needs.

An additional club-fitting feature of the U-Irons is that they can be adjusted for lie angle, an additional service which will be provided at St Andrews Links Golf Academy.

To find out more about KZG's Utility Irons you can visit the KZG website or just contact us in the usual way. .

Footnote :
Back Issues

The two previous back issues will be kept on-line for reference purposes (see links below) and, if you have any questions, comments or suggestions for future subject material, then please don't hesitate to contact us by e-mail. Reader input / feedback will always be most welcome.

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